I’m not really a big spender. Having five people dependent on my financial income has required that I be fairly judicious with my expense budget, especially with regards to non-essentials. But there are several things that can enhance my willingness to trade my money for pixels. One such thing is goodwill towards the company, itself, which I feel is fairly undervalued in the industry. While some folks are only concerned about the game and the enjoyment they receive while playing, I’ve reached a point in my life where I want to feel valued as a customer. I want the company to acknowledge that I have chosen to enter into a relationship with their product, and that I can also choose to sever it if things don’t go well.
This past weekend, Gazillion’s Marvel Heroes gave away a “baby potted Groot” pet as a part of their two year anniversary celebration. When I told my eight year old son about the promotion, he was very excited to log in and claim the prize. He thinks cutesy little things like that are hilarious, and I’ll admit I was anxious to slot the pet as well! He logged in and opened his present. I showed him how to place it in the pet slot of the character screen. Then I walked away to do some odd fatherly thing or another, and when I returned about five minutes later, he was playing Minecraft, instead.